Knight Theory™ is my fractional practice where I provide copy-led creative and marketing direction for brands in transition.

I lead messaging, copy, websites, campaigns, and marketing for companies at a moment of change, by the project or on retainer.

No, it's me! You work directly with the person doing the thinking and the writing. When a project needs specialist hands, I bring in collaborators I trust and direct their work.

Pricing varies by project, engagement type, and deliverables needed!

I’ll give you a clear proposal directly after our quick disco call so you know exactly what to expect.

Not at all! I’m based in New York City but am fully remote, which means I can collaborate with clients anywhere in the world.

My CFA is a paid, fixed-scope diagnostic of your brand, messaging, and marketing. You get a written assessment, a prioritized roadmap and a recorded walkthrough. It's yours whether we keep working together or not, and the fee credits toward anything that follows!

Most clients do, because it's the fastest way to stop guessing and get expert advice from the jump.

If your brief/needs are already clear and scoped, we can absolutely go straight to scoping for a proposal.

We’ll agree on a set number of deliverables each month for ongoing creative and copy direction: weekly review, campaign direction, briefing your team or vendors, plus hands-on work when it's scoped in.

*I kindly request a three-month minimum, since that's how long it takes to truly see a return!

Of course! I'm happy to take on one-off copywriting, editorial, marketing, or campaign work. Just inquire above!