A New York City creative, design, and marketing studio for brands wanting to be believed in.

Knight Theory™ is a studio led by Kyler Kennedy Thompson, delivering senior creative, design, copy, and marketing for brands at a moment of change.

I've spent almost a decade doing this in-house at AWS and Stripe, early at startups, inside an agency, and directly for founders.

Portrait of Kyler Kennedy Thompson, Founder, Copywriter, Creative Director, and Marketing Expert at Knight Theory

★ ★ ★ ★ ★

“Kyler is a creative spirit, highly ambitious, and committed to getting feedback every step of the way. She brings a unique and fun voice to her writing—authentic in her work and with her team. Kyler is an advocate, and especially fights for the customer. She has such a big heart. I loved working with Kyler and recommend her as a value add to any team or project!”


— Rachel Cottam, Director of Marketing at HireBloom

Close-up of two people holding hands against a clear blue sky
Gallery wall photography layout inspiring visual curation and brand storytelling
Smiling group of diverse friends celebrating together outdoors in bright sunlight
Black and white chess knight graphic for Knight Theory NYC creative agency

Ten years in and I’m still obsessed with the work.

I’ve written, designed, and built strategy for scrappy startups, agencies, and companies like AWS and Stripe. Now I bring that same thinking to founders who want a brand that looks good, sounds right, and brings in business.