AN INDEPENDENT CREATIVE STUDIO FOR THE Aspirational

( working worldwide )

los angeles, ca

Work with us
Work with us

knight

theory™

(creative)

The theory of
better BRANDs

Abstract double-exposure portrait of a woman with colorful light effects, representing creative brand identity and web design by Knight Theory™ in Los Angeles.
Official Squarespace Circle Gold Partner 2025 badge, recognizing Knight Theory™ as a certified expert Squarespace web design studio in Los Angeles.

web design
branding
messaging & copy

INQUIRE
INQUIRE

KNIGHT THEORY CREATIVE

KNIGHT THEORY CREATIVE

we love

Partnering with wellness, lifestyle, and service-based brands to create BEAUTIFUL digital identities.

At Knight Theory™, we team up with brands right at that turning point: when their business is leveling up, but their presence is still stuck in the past.

In short? Working with us means more time serving your customers, growing your revenue, and showing up like the leader you already are—backed by a brand identity that looks the part.

More about us
More about us

Selected ( work )

converting visionary ambition
into MARKET AUTHORITY THROUGH DESIGN AND STRATEGIC PRECISION

view more work
view more work
Macro photography of golden skincare oil droplets on a vibrant orange surface, used in the Ware Skin Labs brand identity project by Knight Theory™ Los Angeles.
Clean editorial photograph of scientific glass beakers reflecting a clinical aesthetic, featured in the Ware Skin Labs Squarespace web design project by Knight Theory™.

( WINTER 2026 )
ware skin labs

WARE is a dermatologist-invented, science-certified skincare brand built for those who care as much about what's in their products as the results they deliver.

READ CASE STUDY

WORK / 01

( FALL 2025 )
CURIOUS OUTPOST

*Logo design by Paz Ulloa

Curious Outpost is a travel-focused online editorial built for thoughtful explorers—those who care as much about how a story is told as where it leads.

READ CASE STUDY

Circular logo mark for Curious Outpost travel editorial overlaid on a dynamic blue swimmer photograph, designed by Knight Theory™ in collaboration with Paz Ulloa.

WORK / 02

Black and white photo of a delicate lace butterfly with white gloves resting on top, set against a black background, featured in the Knight Theory™ creative portfolio showcasing premium brand identity work..

( GROW )YOUR BUSINESS with Knight theory™

  • THE LIGHT KNIGHT™ | ONE-DAY WEBSITE

    This is our signature one-day website sprint for founders who need to look the part now, but with style and just the perfect amount of bells and whistles.

    Learn More

  • THE FULL COURT | BRAND, WEB, & MESSAGING

    Our flagship one-month transformation project for brands ready to be seen and scale. Leave with brand design and web design, finalized with SEO optimized copywriting to seal the deal.

    Learn More

  • CUSTOM PROJECTS

    Need some creative help that doesn’t fit into a box? Reach out for a uniquely scoped project quote.

    INQUIRE
Dark moody editorial photograph with a blurred figure in motion, used as a background section on the Knight Theory™ website representing the creative sprint process.

The roadmap to
( booking )

( 01 ) CHOOSE YOUR Path

Explore our offerings to find the approach or package that best aligns with your goals for growth.

( 03 ) we sprint

Official onboarding begins! We build your custom creative portal hub and hit the ground running on day one.

( 02 ) Inquire

Submit an inquiry to start the conversation. We’ll dive into your vision and ensure our goals are perfectly aligned.

Blog

Blog

READ the journal

THE LATEST
FROM THE ( BLOG )

Featured
The Hidden Costs of DIY Website Design: What Most People Miss
The Hidden Costs of DIY Website Design: What Most People Miss

There are critical website design elements that DIY builders often overlook, from copywriting and image optimization to mobile responsiveness and legal policies. Learn what separates amateur sites from professional ones, (and use this as a guide if you’re going it alone!)

Read More →
Featured
The Hidden Costs of DIY Website Design: What Most People Miss
The Hidden Costs of DIY Website Design: What Most People Miss

There are critical website design elements that DIY builders often overlook, from copywriting and image optimization to mobile responsiveness and legal policies. Learn what separates amateur sites from professional ones, (and use this as a guide if you’re going it alone!)

Read More →
Web Accessibility and ADA Compliance: Why Your Website Can't Afford to Ignore It
Web Accessibility and ADA Compliance: Why Your Website Can't Afford to Ignore It

At Knight Theory, we've watched the landscape of web accessibility lawsuits explode over the past several years, and we've made it our mission to ensure every client we work with is protected from day one.

Read More →
Knight Theory™: Transform Your Brand with High-Impact Web Design & Strategy
Knight Theory™: Transform Your Brand with High-Impact Web Design & Strategy

Welcome to Knight Theory™, the Los Angeles-based web design and brand strategy studio that helps ambitious founders, service-based entrepreneurs, and hospitality brands craft digital experiences that feel unmistakably premium and strategically positioned to grow revenue and bookings.

Read More →
VIEW MORE
VIEW MORE