( Client Project )
ware skincare labs
About
WARE is a dermatologist-invented, science-certified skincare brand built for people who care as much about what's in their products as the results they deliver. This concept was originally created as a pitch for the brand — designed to show what their digital presence could look and feel like when clinical credibility meets modern wellness design. The project/launch was ultimately cancelled, but the work speaks for itself.
YEAR
2026 (1 Day Timeline)
PACKAGE
Week 01
defining narrative direction
We began by clarifying WARE’s brand point of view—how science should unfold accessibly, where trust should be built, and how the experience should feel across every touchpoint. This helped us craft website copywriting that clarified their messaging to ideal customers best.
Week 02
brand design refinement
While preserving their core scientific integrity, we elevated the brand through sophisticated typography selection, logo design, and color palette crafting—blending warm peachy tones with calming slate blues and clean neutrals better suited to a modern wellness editorial. The result: a look that feels clinical yet approachable.
Week 03
WEBSITE DESIGN
We structured the website to guide visitors through a clear narrative journey: introducing the brand's dermatologist-backed philosophy, showcasing their research-driven formulations, and creating intuitive pathways between education and product discovery. The new layout prioritizes readability, breathing room, and visual hierarchy, allowing each story to resonate.
The results
launch & Support
Though the project didn't move forward, WARE became one of our favorite builds. The concept delivered a refined digital presence that matches the caliber of its science—easy to navigate, visually sophisticated, and structured to keep visitors engaged longer. It's a proof of concept that science-first brands don't have to feel cold, and approachable brands don't have to feel fluffy. You can have both—and this is what that looks like.
