The Blog
Explore creative direction, content marketing wisdom, and small-business strategies designed to help you build a brand that actually works. From blogging tips and web design advice to marketing insights and entrepreneurial guidance, the Knight Theory™ blog is your go-to space for leveling up your online presence with clarity, style, and strategy.
ALL POSTS
Web Accessibility and ADA Compliance: Why Your Website Can't Afford to Ignore It
At Knight Theory, we've watched the landscape of web accessibility lawsuits explode over the past several years, and we've made it our mission to ensure every client we work with is protected from day one.
Knight Theory™: Transform Your Brand with High-Impact Web Design & Strategy
Welcome to Knight Theory™, the Los Angeles-based web design and brand strategy studio that helps ambitious founders, service-based entrepreneurs, and hospitality brands craft digital experiences that feel unmistakably premium and strategically positioned to grow revenue and bookings.
Why Your Los Angeles Business Needs Custom Web Design to Scale (And Stop Losing Money)
Stuck between a DIY template and a $50k agency quote? Discover why a $3k–$10k custom web design investment is the secret weapon for Los Angeles brands ready to scale in 2025.
Why a Website Refresh Is Really a Redesign (and Why Many Small Businesses Need One)
As a web designer often working with small businesses, this is one of the most common conversations I have: someone comes in asking for a “few updates,” but what they’re really feeling is misalignment.
How Hospitality Brands Can Turn Browsers Into Bookings With Smarter Website Strategy
We’re breaking down the five smartest website upgrades that we’re constantly recommending that hospitality brands make in order to increase their conversions, build trust, and turn curious visitors into loyal guests into 2026.