The Blog

Explore creative direction, content marketing wisdom, and small-business strategies designed to help you build a brand that actually works. From blogging tips and web design advice to marketing insights and entrepreneurial guidance, the Knight Theory™ blog is your go-to space for leveling up your online presence with clarity, style, and strategy.

ALL POSTS

Kyler Thompson 11/28/25 Kyler Thompson 11/28/25

Prepare Your Business for a Strong 2026

If 2026 is your “let’s get serious” time for your business, it starts with two things: disciplined planning and a conversion-first online presence that drives revenue.

Kyler Thompson 11/22/25 Kyler Thompson 11/22/25

Knight Theory Is Now a Circle Gold Squarespace Partner!

We’ve humbly considered ourselves experts, and now, it’s official: Knight Theory™ is a Squarespace Gold Agency Partner! Learn what this means for our clients.

Kyler Thompson 11/21/25 Kyler Thompson 11/21/25

Great Website Copywriting Isn’t Optional: Why AI-Generated Copy Isn’t Enough

Let’s talk about why AI-generated website copy won’t build a standout brand, why investing in professional website copywriting from the start is crucial.

Kyler Thompson 10/17/25 Kyler Thompson 10/17/25

Squarespace vs. Shopify: Which Is the Best Choice for Store Owners?

Deciding between Squarespace and Shopify for your online store? Compare features, pricing, and benefits. Learn why Squarespace is often the best choice for small-to-medium store owners, plus perks from working with a Squarespace Circle partner.

Kyler Thompson 10/3/25 Kyler Thompson 10/3/25

What to Include on Your Squarespace Website if You’re a Service Provider

Discover exactly what to include on your Squarespace website as a service provider. Use this step-by-step checklist to attract high-value clients and book more projects.