Inside the Knight Theory Creative Sprint
Good design is beautiful, intricate, thought, and emotion-provoking. At Knight Theory, we believe that bloated timelines, dozens of calls, or design by committee doesn’t have to be a part of that if you don’t need it to be.
That’s why we use a creative sprint model—a high-touch, high-efficiency process that delivers strategic, made-for-you design in record time. It’s how we’ve built thoughtful, show-stopping brands and websites for consultants, founders, and hospitality brands without dragging things out for 12+ weeks.
If that sounds spooky, let’s give you a peek behind the curtain. Here’s a behind-the-scenes look at how it works (and why our clients love it!)
First: It Starts With Strategy
Before we touch a single font or color, we need to know what we’re building and why. Our process always begins with a strategy call called The Gambit, which is a deep dive into your goals, ideal client, offers, brand direction, and what’s working (or not) in your current website presence.
This call is a requirement for all new clients. It’s where we:
Audit your existing brand or site
Clarify what you’re selling and to whom
Define your brand goals, pain points, and opportunities
Talk positioning, visuals, and tone of voice
Align on timelines, sprint scope, and your dream outcome
From there, we guide you through a quick but intentional prep process, including:
A brand & content questionnaire
An interactive website copywriting guide that helps you write section by section
A shared client portal with to-dos and deadlines
A curated creative direction preview to get early alignment
We’re not winging it! Every creative decision we make during your sprint stems from this strategic groundwork.
2. Then: We Sprint
Whether you book The Light Knight (1-day brand + web sprint) or The Full Court (5-day brand + larger site build), your sprint is fast-moving, immersive, and built on approval-based milestones.
During your sprint, we:
Design with your pre-approved creative direction as our guide
Build your website in real time, page by page
Present key checkpoints for review throughout the day(s)
Make strategic refinements as we go
Depending on the package + the needs we discuss in your Gambit, your sprint may include:
Visual direction (optional wordmark logo + submark, color palette, font pairings, photography moodboard)
Page-by-page web design
Copy refinement and writing guidance
Mobile responsiveness and custom CSS tweaks
Lead capture, forms, links, and basic integrations
Basic SEO setup and launch prep
Everything is mapped out so we’re always moving forward and never stuck in revision purgatory!
But Is It Really Enough Time?
If I had a nickel…….
Just kidding, but the answer is yes, because we’ve perfected the process!
We’ve done this over and over. Fast doesn’t mean sloppy, it just means structured.Our sprint clients say this process feels like:
Having a creative director and strategist in your corner (without managing 10 people)
A pressure-free, fully-led experience where they get to show up and make decisions, but don’t have to micromanage every detail since it’s in expert hands and incredibly communicative
A sigh of relief! Finally getting a brand and website that actually reflect your current level without stressing over a DIY
You’ll receive updates and requests through our shared client portal, and for longer sprints, you’ll receive live preview links to sign off on each page or section before we move on. You’ll always know what’s happening and what’s coming next.
3. Finally: You Launch & Take the Reins
Once you’ve signed off on the final designs, we’ll:
Transfer your Squarespace site to your ownership
Send over custom tutorial videos so you know how to use and update it
Provide 7 days of post-launch support for edits, questions, and troubleshooting
Offer a discounted monthly Squarespace plan and 3-month free trial
Wrap with a warm offboarding call (or video) and handoff checklist
Our goal is always to set you up with a brand and website you’re proud to use and confident to manage.
Why We Love Sprint-Based Design
This section speaks for itself. Here’s why they’re the best:
You stay excited and engaged, which leads to better feedback and momentum
We stay focused, designing in flow without context-switching between 10 projects
You save time and energy, and get a website and brand that’s live in days instead of 6 months
We eliminate scope creep, ghosting, and long waits. You know exactly what to expect, and we deliver
Ready to Sprint With Us?
Whether you’re rebranding, pivoting, or finally building a site that matches your vision, our sprint process was made for bold moves.
When you’re ready, we’re here to make your next chapter feel and look incredible .
Check out our services page for pricing and info, or reach out to book your project.