The Light Knight™

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Web Design + Copy Editing

The Problem: Your DIY website has served you well, but you’re business is past the point where you have time to spend fiddling with updates and re-working your copy to see what sticks.

Our Solution: A streamlined and high-impact website sprint designed for founders who have their brand’s baseline set, but are due for a new website with expert help.

MORE ABOUT THE LK

What’s Included:

We believe in support every step of the way, so you can share your vision and we can take it from there.

  • Comprehensive & guided portal onboarding

  • Strategy call to align on vision

  • Brand photoshoot strategy guidebook

  • Design choices aligned with your brand personality

01 —

Guided Onboarding

02 —

Web Copy Editing

(Completed ahead of sprint)

A strategic refinement of your existing website copy is included, to sharpen your message and ensure your words are compelling and conversion-ready before design.

  • Professional copy editing for clarity, grammar, and flow

  • Ensures your site flows logically with strong headlines and calls-to-action

  • SEO optimization so clients can find you (keyword research, titles, meta descriptions, on-page placement)

03 —

Customized Website

Timeline: 1 Day

Your website is designed and built in a single, dedicated sprint day, eliminating drawn-out timelines and endless revisions.

  • A 4-page custom Squarespace website

  • Strategic SEO-optimized page structure and flow

  • Essential integrations (Calendar, social links, contact forms)

  • Responsive design for desktop and mobile

  • QA and 7 days of post-project support

Perfect For You If…

→ You’re looking for a strategic website presence

→ You’re ready to level up your DIY for professional results

→ You’re decisive and need efficient, done-in-days work

Less Perfect If…

✖ You’re in need of brand identity design

✖ Your business has complex backend needs (shops, large blogs, etc.)

✖ You need a full messaging strategy and new copywriting


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During onboarding, you’ll share your existing branding, copy, and inspiration, and we’ll confirm we’re aligned on goals, vision, and voice.

01. Initial “Gambit” Call

Person writing in a notebook with a black pen, with a pink book and potted plants on a windowsill in the background.

Before sprint day, we refine your existing website copy to ensure your message is clear, confident, and ready to design around. Copy is finalized ahead of time so sprint day stays focused and efficient.

02. Messaging & Copy Prep

Open laptop displaying a Pinterest page with images of interior spaces, on a white surface against a plain white background.

03. Design Sprint

With polished copy in place, we design and build your aligned website in one focused sprint day. You’ll receive real-time updates page-by-page and plenty of time for a final approval before wrap-up.

Two women sitting at a table looking at a laptop screen displaying furniture images in a bright room with large windows

04. Go Live + Support

Your site launches, and you’ll receive 7 days of post-launch support for small tweaks or questions, plus access to the Knight Theory™ client help center for ongoing guidance.

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Life after your Knight Theory™ sprint:

Command Premium Pricing

Stop competing on the prices you deserve. A more polished aesthetic instantly validates your expertise, allowing you to confidently double your rates and attract clients who are happy to pay them.

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Ownership & Agility

Never be held hostage by a developer again. We hand over a site you actually know how to use, so you can launch new offers or update copy and photos in minutes—not weeks.

The image has a plain, light-colored background with no discernible objects or details.

Media-Ready Authority

Position your brand as the industry leader. A website transformation makes you an easy 'yes' for press features, podcasts, and high-level partnerships.

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Unshakeable Confidence

Erase 'website shame' for good. When you are wildly proud of your digital home, you naturally market harder, share your link more often, and sell with absolute conviction.

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A woman leaning back in a chair, balancing on her tiptoes with her legs extended forward, in a white studio setting.

“I came to Knight Theory with just a vague idea and some inspiration photos, and left with something even better. Kyler made the complex parts feel effortless.”

Work With Us →

Total Investment: $3475

(Payment plans available)

A perfectly focused website sprint with built-in copy refinement.

✓ 4-page custom Squarespace website delivered in one day

✓ Professional copy editing for clarity, tone, and SEO optimization

✓ Design, QA, and launch support

Book The Light Knight™

FAQs

QUESTIONS? WE’VE GOT ANSWERS

  • We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)

    That said, all are welcome here, from couples needing a wedding website to content creators sharing recipes! We’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!

  • It’s done for ease. By knowing the general cost, deposit, and exact deliverables you’ll receive, our clients are able to plan accordingly and we’re able to better streamline our services. Our two creative packages are thoughtfully priced to reflect the in-depth strategy, creative direction, and incredible value delivered with every project.

    If you’re not sure what to choose, please reach out. We’re always happy to provide a package recommendation once we’ve fully learned more about your goals!

    P.S. We’re still happy to tailor a custom quote for bigger builds or advanced functionality - Click here to learn about custom projects

  • Yes—because we’ve built systems that make it possible!

    This sprint model isn’t slapped together. It’s been carefully refined to deliver high-level strategy and design in a tight, focused window. After your Gambit, by the time we hit day one of your sprint, we’ve already aligned on your goals, gathered what we need, and mapped out the plan. That means we can move fast without sacrificing quality.

    The semi-custom aspect of the web design process (meaning working off of a very baseline template) keeps things still unique to you while saving you time and money. Custom websites are incredibly pricey, hard to maintain, and not always accessible to business owners!

    Getting professional results doesn’t have to mean slow turnaround times, and we'’ve spent ages perfecting our process so you can skip the 10-week email chains and get to the good stuff faster.

  • Beyond the set project fee, the only recurring cost will be your Squarespace hosting subscription, which is required to keep your site live.

    Because we’re a Squarespace Gold Agency Partner, you actually receive exclusive pricing and timelines that aren't available to the general public:

    • 6-Month Free Trial: While standard users only get 14 days, you leave with a 6-month trial. No need to pay for hosting until you’re officially ready to launch!

    • 20% Annual Discount: When you do go live, you’ll receive 20% off your first year of hosting (*Annual plans only)

    • Free Custom Domain: By choosing an annual plan, Squarespace also includes your custom domain name for free for the first year

  • We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:

    • A client questionnaire

    • Any existing brand assets (logos, photos, etc.)

    • Website copywriting

    • Links to inspiration, competitors, or moodboards

    • Access to your domain registrar

    You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!

  • During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as exclusive access to the Knight Theory Help Center, a client-only hub where you can find all our training videos, editing tutorials, and bonus resources in one place.

    Think of it as your ongoing support lounge: whenever you need to refresh, update, or double-check how something works, you’ll have a trusted place to go. New videos are added all the time. 

    Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.