We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)

That said, all are welcome here, from couples needing a wedding website to content creators sharing recipes! We’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!

A wordmark logo is a text-only design using your brand’s name—no symbols, icons, or illustrations. Think Google, Coca-Cola, or even Knight Theory™: their typography makes them instantly recognizable.

Wordmarks are clean, versatile across digital and print, and avoid trendy styles that date quickly.

At Knight Theory™, we craft polished wordmark logos for founders who want a professional identity fast, with the option to expand into full brand design later.

Brand styling is a light version of full brand identity work. It includes curated fonts, colors, and a set of brand keywords to define your visual direction — but not full messaging, logo suites, or illustrations. 

It’s perfect if you don’t need the whole nine yards, just a strong, cohesive look and feel to carry across your website and marketing.

It’s done for ease. By knowing the general cost, deposit, and exact deliverables you’ll receive, our clients are able to plan accordingly and we’re able to better streamline our services. Our two creative packages are thoughtfully priced to reflect the in-depth strategy, creative direction, and incredible value delivered with every project.

If you’re not sure what to choose, please reach out. We’re always happy to provide a package recommendation once we’ve fully learned more about your goals!

P.S. We’re still happy to tailor a custom quote for bigger builds or advanced functionality - Click here to learn about custom projects

We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:

• A client questionnaire

• Any existing brand assets (logos, photos, etc.)

• Website copy (via a guided form to help you write section by section)

• Links to inspiration, competitors, or moodboards (optional but helpful)

• Access to your domain registrar

You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!

During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as exclusive access to the Knight Theory Help Center, a client-only hub where you can find all our training videos, editing tutorials, and bonus resources in one place.

Think of it as your ongoing support lounge: whenever you need to refresh, update, or double-check how something works, you’ll have a trusted place to go. New videos are added all the time. 

Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.

Beyond the project cost, the only recurring cost will be your Squarespace hosting subscription, which is required to keep your site live.

Because we’re a Squarespace Gold Agency Partner, you actually receive exclusive pricing and timelines that aren't available to the general public:

• 6-Month Free Trial: While standard users only get 14 days, you leave with a 6-month trial. No need to pay for hosting until you’re officially ready to launch!

• 20% Annual Discount: When you do go live, you’ll receive 20% off your first year of hosting (*Annual plans only)

• Free Custom Domain: By choosing an annual plan, Squarespace also includes your custom domain name for free for the first year