//Curious Outpost
Curious Outpost is a travel editorial for thoughtful explorers. Founders Rebecca and Joe loved their logo, but the visual identity and website around it no longer matched where the publication was headed.
I defined the editorial point of view first, then softened the palette into warm neutrals and muted accents so the photography could lead. The site was rebuilt around a narrative arc, from the brand's perspective into featured stories, with custom-coded elements and a full migration of the old posts.
A training call and brand guideline sheet let the team publish on their own without breaking the design. Calm, intentional, and easy to grow.
Editorial Direction
Brand Refresh
Web Design & Custom Code
Content Migration
