Why We Build Our Clients’ Websites on Squarespace
Here’s why we swear by it, (and why it might just be the best decision for your brand, too.)
At Knight Theory, our mission is to make sure every brand we touch leaves with a digital presence that feels incredible to show off.
That’s why, after years of designing for different platforms and industries, we’ve chosen Squarespace as our primary platform for client websites.
1. It's Beautiful (duh)
First impressions matter, and on the internet, you have about 3 seconds to make one.
Squarespace gives us a solid foundation of beautifully responsive templates, but we don’t stop there. At Knight Theory, we bring in our own design systems, creative direction, and layout strategies to customize every detail of your site—from the page flow to the font pairings—to reflect your brand’s voice and drive conversion.
Whether your goal is to book more consultations, attract wholesale partners, or sell your service with less effort, we tailor your site to guide your visitors to take action.
Plus, with mobile responsiveness baked in, your site will look polished on any screen—no extra coding required.
2. It's All-in-One, So You Don’t Need to Be a Tech Wizard
Squarespace isn’t just a website builder like Wordpress—it’s an all-in-one platform! That means hosting, domain management, design, content management, scheduling, email marketing, and even basic analytics are all built in and designed to work together seamlessly.
No plugins to wrangle or security patches to install. No worrying if your site will crash after an update. That peace of mind is huge. especially for busy founders who don’t want to be tied to a web developer every time they need a change.
For our clients, this all-in-one setup reduces and simplifies ongoing costs, tech confusion, and time spent piecing together multiple tools just to keep a site running.
3. It’s Ideal for Service-Based Businesses
Knight Theory works with founders, consultants, coaches, beauty studios, boutique hospitality brands, personal brands, and more, and Squarespace is heaven-sent for businesses like these.
Here’s what makes it so perfect for service businesses:
Clean navigation and hierarchy that puts your offer front and center
Built-in forms for inquiries, applications, bookings, and waitlists
Flexible page sections that make it easy to showcase services, testimonials, galleries, or menus
A built-in blog for content marketing and SEO (no setup headaches)
Custom CSS and code block support if you need more advanced visual touches
Scheduling, email, and member area options for businesses to manage in-platform
In short? It’s versatile, modern, and doesn’t come with all the baggage of more “developer-heavy” platforms.
4. You Can Actually Use It After We’re Done
One of our biggest priorities is making sure you’re not dependent on us forever. (We love you, but you shouldn’t have to email us for help swapping a photo.)
That’s why we choose a platform that’s intuitive enough for our clients to confidently manage once their project wraps.
Squarespace’s visual editor makes updating content simple. Want to add a new service, swap out a photo, post a blog, or tweak your headline? You can do it in minutes.
During your offboarding with Knight Theory, we’ll walk you through a custom tutorial so you feel confident navigating your new site. And because Squarespace is one of the most user-friendly platforms on the market, most clients feel totally empowered to maintain their site without needing a monthly retainer.
5. Handoff is Seamless and Stress-Free
We make it easy to handoff the final product from in our development account to fully in your hands and launched. Once your site is approved, we officially connect your domain, transfer it to your ownership, and walk you through how to manage the account, billing, and any integrations moving forward.
The handoff process is:
Clean
Fully documented
Ownership-ready (you control it all)
Supported with your own access to post-launch tutorials and resources
You’ll never be left wondering how to update your site, or stuck in a situation where you can’t access something critical. Remember, you also get 7 days of post-project support for tech issues and questions!
Knight Theory Clients Get Exclusive Squarespace Perks
As part of our client perks, we’ve partnered with Squarespace to offer you:
A free 3-month trial (instead of the standard 14 days)
10% off your first annual plan when you go live after that
This gives you a generous window to explore your new site, test the backend, and get comfortable before publishing. And when you're ready to go live, you save on your first year!
The Bottom Line
Squarespace helps us deliver what we care about most: A gorgeous, strategic site you actually own, understand, and can maintain.
It keeps things streamlined and scalable for your business. And with our creative direction layered on top, your brand gets a digital presence that looks premium and keeps you excited.
Want to see what a Squarespace site could look like for your business? Reach out or check out our portfolio to see what’s possible.