(THE FULL) COURT

Soft pink and organic earth-tone gradient background representing the warm, premium brand aesthetic of Knight Theory™ Los Angeles web design studio.

A ONE-MONTH Partnership
DEDICATED TO TRANSFORMING YOUR BRAND

About

The Problem: Your current site is leaking revenue. It doesn't reflect your expertise, it isn’t bringing in leads, and you're tired of feeling misaligned and having to explain what you do.

Our Solution:A strategic one-month experience where you’ll leave with perfectly articulated brand DIRECTION, website copywriting, and a custom website that commands respect and converts traffic into high-ticket leads.

Close-up of two people in a relaxed conversation, one in an orange linen shirt and one in white holding a phone, representing the collaborative brand voice and copywriting discovery phase of Knight Theory™'s Full Court one-month brand transformation.
A woman lying on the floor working on a laptop, with photography equipment and printed images, including photos of beverages, scattered around her.

PHASE 01

Brand Voice & Copywriting

We kickoff by a collaborative writing phase is designed to clarify, refine, and articulate the heart of your business so your audience instantly understands your value (and why you’re different).

In this phase, We’ll:

( 01 )

intro you to your copywriter

You’ll be intro’d to yourseasoned StoryBrand Certified Guide, Nikki Thompson, for some friendly, in-depth strategy calls. These sessions are designed to pull out the nuances of your expertise that you might take for granted. She’ll get to know your business, your mission, and your ideal client's pain points so that the resulting voice feels like a more articulate version of you.

( 02 )

Align you with Storybrand messaging

She’ll develop coveted StoryBrand messaging for your business, condensed into a comprehensive Brand Messaging Guide for you to reference long after the project ends. This framework ensures your marketing avoids confusion by positioning your customer as the "hero" and your brand as the "guide." This guide becomes your ultimate source of truth for all future social media, emails, and sales pitches.

( 03 )

WRITE YOUR seo website copywriting

Using this fresh messaging, she’ll craft customized, story-driven SEO website content that captures the attention of your ideal clients. By strategically weaving in high-impact keywords, she’ll ensure your site highlights your unique value and differentiates you from competitors while remaining highly discoverable on search engines.

Three creative professionals gathered around a monitor reviewing design work in a bright studio space, representing the collaborative foundational brand design phase of Knight Theory™'s Full Court one-month brand transformation package.
Overhead view of a person in a white top writing in a notebook at a wooden coffee table alongside a laptop, coffee, and glasses, representing the thoughtful brand identity development process at Knight Theory™ Los Angeles.

PHASE 02

STRATEGIC Brand DIRECTION

Next, we’ll work side-by-side with you to craft a great visual foundation that feels aligned and oh-so right.

In this phase, we’ll

( 01 )

CRAFT YOUR VISUAL MOOD & DIRECTION

We start by translating your brand’s vibe into a concrete visual strategy. We’ll develop a curated mood board that captures the energy, texture, and aesthetic of your business. This base will act as our north star during the website build so it’s rooted in a cohesive, high-level vision that resonates with your ideal client.

( 02 )

define your typography & color story

Color and type do the heavy lifting on screen. We’ll select a typography pairing and a custom color palette designed specifically for digital impact and accessibility. These elements are chosen to evoke the right emotional response (calm, authoritative, or bold, etc.) to ensuring your site (and future branding) feels professional.

( 03 )

PREP YOU FOR A future state

To support your brand’s evolution, we provide a brand photoshoot strategy guidebook and a curated moodboard to guide your future visual consistency. By defining the art direction for your future imagery today, we ensure that as your business grows and you create new content, your aesthetic remains cohesive and aligned with your original vision.

Close-up of ringed hands typing on a laptop at a concrete desk alongside a latte and open notebook, representing the focused custom website build phase of Knight Theory™'s Full Court brand and Squarespace web design package.
Laptop displaying a graphic design program with colorful brand assets on a dark desk alongside a coffee and phone, representing the custom Squarespace website design and development phase at Knight Theory™ Los Angeles.
Close-up of a person holding an open navy laptop while draped in a bold black and white patterned blanket, representing the accessible and flexible custom website build experience offered by Knight Theory™.

PHASE 03

custom website build

The final, essential piece: your website! We’ll take your fresh new messaging and branding, and design a custom website that will act as your digital home for years to come.

In this phase, we’ll:

( 01 )

BUILD OUT YOUR UP TO customIZED website

We transform your strategic foundation into a fully functional, custom website that serves as the centerpiece of your online presence. We’ll plug and play your branding and copy, and it’ll be designed to look stunning and function seamlessly on every device, from desktop monitors to smartphones.

( 02 )

Test & INTEGRATE until it’s perfect

Beyond the visual build, we handle the technical heavy lifting. This includes domain connection, essential integrations like calendars, social links, and contact forms, and a deep quality analysis to ensure every button and link works perfectly across all devices.

( 03 )

OFFBOARD & BEGIN post-project support

Our partnership extends well beyond the final build to ensure you feel fully supported as you share your new site with the world! We provide a curated suite of launch resources and strategic advice to help you announce your new look with maximum impact. You’ll receive 30 days of post-project ticket support to answer questions and troubleshoot any needs that arise as you settle in.

( investment ) details

Soft pink and organic earth-tone gradient background representing the warm, premium brand aesthetic of Knight Theory™ Los Angeles web design studio.

THE INVESTMENT FOR

(the full)
COurt

Strategy-first copywriting, followed by brand direction and a focused website sprint.

  • ✓ Brand messaging guidance & positioning
    ✓ Voice & tone development
    ✓ Conversion-focused website copy
    ✓ Custom website design + support

  • Investment starts at $8,500.

    Payment plans always available! 

YOUR QUESTIONS, ANSWERED

FREQUENTLY ASKED
(QUESTIONS)

  • TFC was crafted for brands who need a serious revamp, fast and done under one roof. We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)

    That said, we’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!

  • We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:

    • A client questionnaire

    • Any existing brand assets (logos, photos, etc.)

    • Website copy (via a guided form to help you write section by section)

    • Links to inspiration, competitors, or moodboards (optional but helpful)

    • Access to your domain registrar

    You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!

  • During offboarding, you’ll receive a short video walking you through your website and how to make simple changes!

    Each FC project also includes 30 days of free post-launch support to ensure everything runs smoothly.

  • Beyond the project cost, your only recurring cost will be your Squarespace (or other platform’s) hosting subscription, which is required to keep your site live.

    Because we’re a Squarespace Gold Agency Partner, you actually receive exclusive pricing and timelines that aren't available to the general public:

    • While standard users only get 14 days, you leave with a 6-month trial. No need to pay for hosting until you’re officially ready to launch!

    • When you do go live, you’ll receive 20% off your first year of hosting (*Annual plans only)

    • By choosing an annual plan, Squarespace also includes your custom domain name for free for the first year

Still have questions?
VIST THE FAQ PAGE | SEND US A MESSAGE