(THE FULL) COURT
A ONE-MONTH Partnership
DEDICATED TO TRANSFORMING YOUR BRAND
About
The Problem: Your current brand and/or site is leaking revenue. It doesn't reflect your expertise, it isn’t bringing in leads, and you're tired of feeling misaligned and having to explain what you do.
Our Solution: A strategic one-month experience where you’ll leave with a perfectly articulated brand design, website copywriting, and a custom website that commands respect and converts traffic into high-ticket leads.
PHASE 01
Brand Voice & Copywriting
We kickoff by a collaborative writing phase is designed to clarify, refine, and articulate the heart of your business so your audience instantly understands your value (and why you’re different).
In this phase, We’ll:
( 01 )
intro you to your copywriter
You’ll be paired with a seasoned website copywriter for some friendly, in-depth strategy calls. These sessions are designed to pull out the nuances of your expertise that you might take for granted. We get to know your business, your mission, and your ideal client's pain points so that the resulting voice feels like a more articulate version of you.
( 02 )
Align you with Storybrand messaging
We develop coveted StoryBrand messaging for your business, condensed into a comprehensive Brand Messaging Guide for you to reference long after the project ends. This framework ensures your marketing avoids confusion by positioning your customer as the "hero" and your brand as the "guide." This guide becomes your ultimate source of truth for all future social media, emails, and sales pitches.
( 03 )
WRITE YOUR seo website copywriting
Using this fresh messaging, we’ll craft customized, story-driven SEO website content that captures the attention of your ideal clients. By strategically weaving in high-impact keywords, we ensure your site highlights your unique value and differentiates you from competitors while remaining highly discoverable on search engines. End goal: copy that converts visitors into loyal fans.
PHASE 02
Foundational Brand Design
Next, we’ll work side-by-side with you to craft a new or refreshed brand identity that feels aligned and oh-so right.
In this phase, we’ll
( 01 )
CRAFT YOUR FULL VISUAL BRAND SUITE
We create a complete visual ecosystem. This includes your primary logos, versatile icons, custom illustrations, a curated color palette, and professional typography selections. This suite ensures that whether a customer sees your brand on a small mobile screen or a large billboard, the experience is unmistakably and beautifully yours.
( 02 )
design brand assets and collateral
To ensure your brand is ready for the real world, we extend your new identity into your choice of essential business collateral like business cards, professional letterheads, or customizable social media templates. We provide the high-resolution files and layouts you need to present a unified, high-end front across every client interaction and marketing channel.
( 03 )
PREP YOU FOR A future state
To support your brand’s evolution, we provide a brand photoshoot strategy guidebook and a curated moodboard to guide your future visual consistency. By defining the art direction for your future imagery today, we ensure that as your business grows and you create new content, your aesthetic remains cohesive and aligned with your original vision.
PHASE 03
custom website build
The final, essential piece: your website! We’ll take your fresh new messaging and branding, and design a custom website that will act as your digital home for years to come.
In this phase, we’ll:
( 01 )
BUILD OUT YOUR UP TO 10-page custom website
We transform your strategic foundation into a fully functional, custom website that serves as the centerpiece of your online presence. We’ll plug and play your branding and copy, and it’ll be designed to look stunning and function seamlessly on every device, from desktop monitors to smartphones.
( 02 )
Test & INTEGRATE until it’s perfect
Beyond the visual build, we handle the technical heavy lifting. This includes domain connection, essential integrations like calendars, social links, and contact forms, and a deep quality analysis to ensure every button and link works perfectly across all devices.
( 03 )
OFFBOARD & BEGIN post-project support
Our partnership extends well beyond the final build to ensure you feel fully supported as you share your new site with the world! We provide a curated suite of launch resources and strategic advice to help you announce your new look with maximum impact. You’ll receive 30 days of post-project ticket support to answer questions and troubleshoot any needs that arise as you settle in. Additionally, you gain permanent access to the Knight Theory™ Client Help Center, a library of custom video tutorials and maintenance guides designed to empower you to manage and grow your website with total confidence.
( investment ) details
THE INVESTMENT FOR
(the full)
COurt
Strategy-first copywriting, followed by brand design and a focused website sprint.
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✓ Brand messaging guidance & positioning
✓ Voice & tone development
✓ Conversion-focused website copy (up to 10 pages)
✓ Foundational brand design
✓ Custom website design + support -
Investment starts at $8,500.
Payment plans always available!
YOUR QUESTIONS, ANSWERED
FREQUENTLY ASKED
(QUESTIONS)
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TFC was crafted for brands who need a serious revamp, fast and done under one roof. We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)
That said, we’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!
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We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:
A client questionnaire
Any existing brand assets (logos, photos, etc.)
Website copy (via a guided form to help you write section by section)
Links to inspiration, competitors, or moodboards (optional but helpful)
Access to your domain registrar
You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!
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During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as exclusive access to the Knight Theory Help Center, a client-only hub where you can find all our training videos, editing tutorials, and bonus resources in one place.
Think of it as your ongoing support lounge: whenever you need to refresh, update, or double-check how something works, you’ll have a trusted place to go. New videos are added all the time.
Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.
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Beyond the project cost, the only recurring cost will be your Squarespace hosting subscription, which is required to keep your site live.
Because we’re a Squarespace Gold Agency Partner, you actually receive exclusive pricing and timelines that aren't available to the general public:
While standard users only get 14 days, you leave with a 6-month trial. No need to pay for hosting until you’re officially ready to launch!
When you do go live, you’ll receive 20% off your first year of hosting (*Annual plans only)
By choosing an annual plan, Squarespace also includes your custom domain name for free for the first year
Still have questions?
VIST THE FAQ PAGE | SEND US A MESSAGE