(THE light) knight™
A ONE-day design sprint
DEDICATED TO TRANSFORMING YOUR BRAND
About
The Problem: Your DIY website has served you well, but you’re business is past the point where you have time to spend fiddling with updates and re-working your copy to see what sticks.
Our Solution: A streamlined and high-impact website sprint designed for founders who have their brand’s baseline set, but know they’re due for a new website and need expert help.
PHASE 01
guided onboarding
Share your vision and we can take it from there. Regardless, we’ll be there to guide you step of the way.
how it goes:
( 01 )
Comprehensive & guided portal onboarding
Our partnership begins within a dedicated client portal designed to house every asset, deadline, and communication. Through guided questionnaires and resource gathering, we ensure that every creative decision we make is rooted in your specific business goals and aesthetic preferences.
( 02 )
the gambit
Before we dive into the design day, we host a low-stakes but high-strategy session known as The Gambit to bridge the gap between your current position and your envisioned impact before your design day. We’ll deconstruct your existing brand challenges and clarify your big picture early to ensure that our focused design time is spent executing a airtight web design strategy.
( 03 )
Brand photoshoot strategy guidebook
To ensure your brand looks cohesive across all platforms, we provide a custom photoshoot guidebook, including curated art direction notes and specific shot lists. Whether you’ll be working with a professional photographer or shooting content yourself, you’ll have a blueprint to capture awesome imagery.
PHASE 02
website copy editing
Before your design day, we kickoff a strategic refinement of your existing website copy is included, to sharpen your message and ensure your words are compelling and ready before design.
In this phase, we’ll:
( 01 )
collect your copywriting
Either spin up a fresh first draft or pull existing copy from your current website, but this is the phase where we gather your core message. Don’t worry about perfection at this stage—you bring the raw ideas and foundational words, and we provide the professional polish to ensure they resonate with your audience.
( 02 )
do keyword research & SEO Optimization
We conduct targeted keyword research to identify what your ideal clients are actually searching for and weave those high-impact keywords naturally into your content to help search engines recognize the relevance of your business, (making it easier for new fans and customers to discover your brand organically.)
( 03 )
Perform an overall copy edit
In this final editorial phase, we perform a comprehensive top-to-bottom copy edit to ensure your message is airtight. We go beyond simple spell-checking to enhance the overall flow, tone, and grammatical precision of every sentence.
PHASE 03
customized website build
Your website is designed and built in a single, dedicated sprint day, eliminating drawn-out timelines and endless revisions.
In this phase, we’ll:
( 01 )
BUILD YOUR up to 4-page Squarespace website
We transform your strategic foundation into a customized Squarespace website that’s optimized for both desktop and mobile in a single design day; efficient, focused, and polished for immediate use.
( 02 )
PERFORM qa and CONNECT integrations
We perform a deep quality analysis (QA) to test every link, button, and layout across various devices. Beyond aesthetics, we wire up your essential ecosystem (connecting your calendar, social media feeds, and contact forms.)
( 03 )
OFFBOARD & PREP FOR post-project support
Our partnership doesn’t end when the site goes live! You’ll receive tailored launch advice to help you announce your new look to the world, as well as exclusive access to the Knight Theory™ client help center—a library of ongoing website maintenance tutorials designed to empower you to make your own updates with confidence. You’ll leave with knowledge and tools to keep your brand evolving long after our day together.
( investment ) details
THE INVESTMENT FOR
(the light)
knight™
A perfectly focused website sprint with built-in SEO copy refinement.
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✓ 4-page custom Squarespace website delivered in one day
✓ Professional copy editing for clarity, tone, and SEO optimization
✓ Design, QA, and launch support
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Your total investment is $3475 USD.
Payment plans always available!
YOUR QUESTIONS, ANSWERED
FREQUENTLY ASKED
(QUESTIONS)
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Yes—because we’ve built systems that make it possible!
This sprint model isn’t slapped together. It’s been carefully refined to deliver high-level strategy and design in a tight, focused window. After your Gambit, by the time we hit day one of your sprint, we’ve already aligned on your goals, gathered what we need, and mapped out the plan. That means we can move fast without sacrificing quality.
The semi-custom aspect of the web design process (meaning working off of a very baseline template) keeps things still unique to you while saving you time and money. Custom websites are incredibly pricey, hard to maintain, and not always accessible to business owners!
Getting professional results doesn’t have to mean slow turnaround times, and we'’ve spent ages perfecting our process so you can skip the 10-week email chains and get to the good stuff faster.
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TLK was crafted for brands who need a website revamp, fast and done under one roof. We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)
That said, we’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!
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We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:
A client questionnaire
Any existing brand assets (logos, photos, etc.)
Website copy (via a guided form to help you write section by section)
Links to inspiration, competitors, or moodboards (optional but helpful)
Access to your domain registrar
You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!
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During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as exclusive access to the Knight Theory Help Center, a client-only hub where you can find all our training videos, editing tutorials, and bonus resources in one place.
Think of it as your ongoing support lounge: whenever you need to refresh, update, or double-check how something works, you’ll have a trusted place to go. New videos are added all the time.
Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.
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Beyond the project cost, the only recurring cost will be your Squarespace hosting subscription, which is required to keep your site live.
Because we’re a Squarespace Gold Agency Partner, you actually receive exclusive pricing and timelines that aren't available to the general public:
While standard users only get 14 days, you leave with a 6-month trial. No need to pay for hosting until you’re officially ready to launch!
When you do go live, you’ll receive 20% off your first year of hosting (*Annual plans only)
By choosing an annual plan, Squarespace also includes your custom domain name for free for the first year
Still have questions?
VIST THE FAQ PAGE | SEND US A MESSAGE