ABOUT
KNIGHT THEORY
We’re a boutique brand + web design studio for founder-led businesses with something to say.
When’s the last time you’ve shopped around the internet for something specific?
Let’s say you’re looking for a shirt for a special dinner.
→ One website you find has a great shirt, but the site’s branding feels off, the website is buggy, and you just don’t trust it, so you click away.
→ The next website shows up cohesively on their website and socials, really sells the shirt organically, pulls you in, and exudes confidence in what they offer.
You’d probably buy a shirt from the second website; right?
But then, there’s accessibility; a good design agency project can often be overly expensive (so the team of 10+ people can be paid for their hard work), complicated, and take months to complete.
This is why we became Knight Theory.
Founded from a mixture of experience (and appreciation) of service and hospitality, to years of leading high-level creative marketing and design, we package and simplify incredible brand results into concentrated sprints so we can help more businesses make more money without sacrificing quality.
Because great design doesn’t have to be slow, stuffy, or reserved for the few—it should be sharp, soulful, and ready to help you shine.
That’s why cohesive branding and digital presence is crucial for any business.
OUR ESSENCE
EXPERTISE
We operate under one motto: expertise creates quality. Good design is spawned from dedication and a trained creative eye, and we pride ourselves on always nurturing both.
FEELINGS-FIRST
The goal: to have you walk away with a website and brand that makes you and your customers feel your essence deeply. If you lead with heart and a vision worth building, we’re already on the same page.
RESPECT
Knight Theory is proudly woman and black-owned. We’re here to build brands that honor where you’ve been and support where you're headed. Everyone is welcome.
We don’t drag things out. Our meticulous creative sprint model is designed to deliver premium, strategic work in days. Focused, collaborative, and efficient, each project is built to get your brand to it’s next finish line yesterday.
SPEED WITHOUT SACRIFICE
Creative Director, Designer, and Founder of Knight Theory
More About Kyler
Many years before I was building brands, I was building trust in the service industry myself—across restaurant floors, bar tops, open houses, and client calls. I learned what worked, and how to listen, anticipate, and serve. That hospitality-first mindset has shaped my every creative endeavor.
Professionally, I’ve spent years crafting stories behind the scenes. First as a copywriter for agencies and founders, a UX/UI and web designer, and then as a content marketing manager and brand strategist for B2B companies, startups, and household tech giants.
No matter the industry, one truth kept popping up: the strongest brands are the ones that know who they are, and have the courage to evolve.
Ding ding—Knight Theory is where it all comes together!
Named after my late mother (the original visionary in my life) and surprisingly not after a love of chess, this studio is a tribute to her contagious passion for forging your own path. It’s built for businesses who care deeply about how they show up, and who deserve access to quality design without large-agency craziness.
My role is simple: I help you see it all clearly, then we bring it to life—fast, intentionally, and with a few laughs along the way.
P.S. The studio having the same initials as my own name is a happy, convenient coincidence!
