INVESTMENT DEPENDENT ON DETAILS
Deposit due to reserve project start date; Payment plans available
Custom Web Design Projects
For Unique Builds
Not every website need fits into a box, and that’s exactly where this project style comes in. Custom projects are for ambitious founders, teams, and brands with a vision that requires more.
Whether you’re launching a new product, creating an immersive digital experience, or building out a multi-platform brand presence, we’ll architect a strategic sprint tailored to your goals.
Start with a Gambit (strategy call), and we’ll build the perfect plan for seamless execution.
MORE ABOUT CUSTOM PROJECTS
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Larger-scale Shopify or Squarespace websites (12+ pages or products, multi-location franchise brands, etc.)
Custom website copywriting
E-commerce store setup or course portal integrations
Membership or gated content platforms with layered offerings
Everything great offered in a normal Knight Theory sprint
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These projects will still be speedy by industry standards, but the nature of the build will tack on anywhere from 3-8 weeks to the timeline. We can give you an exact quote once we learn about your needs!
Perfect For You If…
→ You need a large-scale Shopify or Squarespace website (12+ pages or products, multi-location franchises, etc.)
→ You have unique needs like e-commerce or online course integrations
→ You need help with your website copywriting
→ You prefer your project have a longer timeline (with more time for reviews)
Less Perfect If…
✖ You don’t have clear goals for your business yet
✖ You want something quick and low-cost
✖ You prefer a speedier solution to your immediate website problem (check out our sprint design packages)
✖ You’re looking for maintenance or minor updates to your current site instead of a full website build
“I came to Knight Theory with just a vague idea and some inspiration photos, and left with something even better. Kyler made the complex parts feel effortless.”
THE PROCESS
01. STRATEGY FIRST
We begin with a 1:1 Gambit strategy session to uncover your goals, pain points, and vision. From there, we scope the project and build a plan that’s lean, clear, and aligned.
02. THE CUSTOM SPRINT
Once we lock in your start date and dive into the creative—design, copy, brand direction, integrations, and whatever else your project needs. All communication is structured and streamlined for speed.
03. LAUNCH + BEYOND
You’ll receive a polished, launch-ready experience complete with handoff guides and any requested support. Need us again? We’re just a message away.
FAQs
QUESTIONS? WE’VE GOT ANSWERS
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Great question!
While The Queen’s Gambit is a (really good) hit TV mini series, at Knight Theory, the Gambit is our internal strategy session where we map out your goals, brand energy, audience needs, and design direction before the sprint officially kicks off. It’s our way of making sure that once your dedicated design day begins, we’re designing both fast and smart.
While the Gambit is typically an internal process, we know that some clients love to connect live beforehand. If you’d like to talk through your onboarding materials, ask questions, or share ideas in real time, you'll be able to book a pre-sprint Gambit Call with us!
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We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)
That said, all are welcome here, from couples needing a wedding website to content creators sharing recipes! We’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!
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Designs are primarily done in Figma, Adobe, and Canva, and websites for custom projects are developed on the no-code platform Squarespace or Shopify.
No-code tools like Squarespace have beautiful, robust customization capabilities (with code being optional) but most importantly, it’s incredibly easy for clients to maintain after we’ve handed off the final product.
Shopify is incredibly similar, but it’s also the gold standard for shops with larger product inventories! We’ll let you know our platform recommendation during the discovery process.
(Pssst….we have an exclusive Squarespace discount for clients! Check out our Discounts and Resources page.)
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During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as exclusive access to the Knight Theory Help Center, a client-only hub where you can find all our training videos, editing tutorials, and bonus resources in one place.
Think of it as your ongoing support lounge: whenever you need to refresh, update, or double-check how something works, you’ll have a trusted place to go. New videos are added all the time.
Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.
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We ove thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:
A client questionnaire
Any existing brand assets (logos, photos, etc.)
Website copy (via a guided form to help you write section by section)
Links to inspiration, competitors, or moodboards (optional but helpful)
Access to your domain registrar
You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!
