The Full Court ™ 5-Day Website Sprint

We often work with hospitality and service brands (think boutique hotels, cafes, retreats, entrepreneurs, spas, coaches, personal brands, and creative spaces.)

That said, all are welcome here, from couples needing a wedding website to content creators sharing recipes! We’re always open to working with anyone who’s ready to inspire. If your vision is thoughtful and in need of design, we’d love to hear from you!

A wordmark logo is a style of logo design that uses only your brand’s name, without additional symbols, icons, or illustrations. It’s great for if you don’t have a logo already.

The design focuses on typography, letter styling, spacing to create a distinctive visual identity that feels both simple and memorable.

Think of brands like Google, Coca-Cola, or Vogue—their logos are instantly recognizable not because of a symbol, but because of the way the name itself is styled.

• Clarity: Your name is always front and center, making it easy for customers to remember.

• Versatility: Works well across digital and print.

• Timelessness: A clean, text-only design avoids trends that may quickly feel outdated.

• Customizable: Typography choices (serif, sans-serif, script) give you flexibility to match your brand’s personality.

At Knight Theory™, we create simple wordmark logos as part of brand styling for founders who want a need a professional, polished feel fast, before investing in a more comprehensive brand identity. (We offer more comprehensive brand design for custom projects.)

It’s done for ease. By knowing the cost, deposit, and exact deliverables you’ll receive, our clients are able to plan accordingly and we’re able to better streamline our services. Our two creative packages are thoughtfully priced to reflect the in-depth strategy, creative direction, and incredible value delivered with every project.

If you’re not sure what to choose, please reach out. We’re always happy to provide a package recommendation once we’ve fully learned more about your goals!

P.S. We’re still happy to tailor a custom quote for bigger builds or advanced functionality, it’s just not our main offering! We take on a few custom projects a quarter. Click here to learn about custom projects

Great question!

While The Queen’s Gambit is a (really good) hit TV mini series, at Knight Theory, the Gambit is our internal strategy session where we map out your goals, brand energy, audience needs, and design direction before the sprint officially kicks off. It’s our way of making sure that once your dedicated design day begins, we’re designing both fast and smart.

While the Gambit is typically an internal process, we know that some clients love to connect live beforehand. If you’d like to talk through your onboarding materials, ask questions, or share ideas in real time, you'll be able to book a pre-sprint Gambit Call with us!

Yes—because we’ve built systems that make it possible!

This sprint model isn’t slapped together. It’s been carefully refined to deliver high-level strategy and design in a tight, focused window. After your Gambit, by the time we hit day one of your sprint, we’ve already aligned on your goals, gathered what we need, and mapped out the plan. That means we can move fast without sacrificing quality.

The semi-custom aspect of the web design process (meaning working off of a very baseline template) keeps things still unique to you while saving you time and money. Custom websites are incredibly pricey, hard to maintain, and not always accessible to business owners!

Getting professional results doesn’t have to mean slow turnaround times, and we’ve spent ages perfecting the process so you can skip the 10-week email chains and get to the good stuff faster.

Designs are primarily done in Figma, Adobe, and Canva, and websites are developed on the no-code platform Squarespace.

Why? No-code tools like Squarespace have beautiful, robust customization capabilities (with code being optional) but most importantly, it’s incredibly easy for clients to maintain after we’ve handed off the final product.

(Pssst….we have an exclusive Squarespace discount for clients! Check out ourDiscounts and Resources page.)

We love thinking ahead. Once you book your sprint, you’ll get access to your client portal with a checklist of everything we’ll need from you ahead of sprint day. Here’s what to expect to share:

• A client questionnaire

• Any existing brand assets (logos, photos, etc.)

• Website copy (via a guided form to help you write section by section)

• Links to inspiration, competitors, or moodboards (optional but helpful)

• Access to your domain registrar

You’ll get step-by-step instructions so nothing slips through the cracks, and we’re always here if you have any questions!

During offboarding, you’ll receive a short video walking you through your website and how to make simple changes, as well as a lengthy e-book guide.

Each project also includes 7 days of free post-launch support to ensure everything runs smoothly! This covers minor bug and responsiveness fixes, and quick tech questions related to your site or brand files. It doesn’t include major design changes, new pages or features, copy rewrites, or ongoing content updates.