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Website Copywriting

Need help working your words? Our copywriting services blend clear positioning, modern storytelling, and conversion strategy to help your audience instantly understand who you are and why you’re the only choice in your field.

We dive into your voice, refine your message, and craft copy that feels effortless and magnetic, whether we're writing new pages from scratch or polishing what you already have.

MORE ABOUT COPYWRITING SERVICES

The Copy Edit

Timeline: 5 Business Days

Set on writing things on your own? Opt for a thoughtful clean-up and strategic refinement of your existing website copy to sharpen your message, elevate your tone, and ensure your words are compelling and conversion-ready before design.

This is for founders who already have a solid story or strong draft, but want that professional polish and a strategic set of eyes to bring it to life.

Ideal for The Light Knight™

1-Day Website Sprint

What’s Included:

  • Professional copy editing for clarity, grammar, and flow

  • Formatting for web readability (headlines, subheadings, bullets, etc.)

  • Conversion-focused adjustments (CTAs, clarity of offer)

  • SEO optimization (keyword research, titles, meta descriptions, on-page placement)

→ Improves your copy so it’s clear, easy to read, and skimmable

→ Ensures your site flows logically with strong headlines and calls-to-action

→ Optimizes your words for search engines so ideal clients can find you

→ Perfect for budget-conscious entrepreneurs who prefer to write their own content, yet still want their site to read professionally

    • 5 Pages | $1,000

The Copywriting Intensive

Timeline: 4-5 Weeks

This is our fully done-for-you copywriting service designed to sharpen your message, elevate your voice, and give your brand a website that finally sounds as premium as it feels. We clarify, refine, and articulate the heart of your business so your audience instantly understands your value (and why you’re different).

This is for brands ready to stop sounding DIY and start sounding intentional, confident, and polished—the kind of copy that sets you apart and sticks with the people who need you most.

What’s Included:

  • In-depth strategy calls to get to know you and your business

  • Collaboration with a seasoned website copywriter

  • Coveted StoryBrand brand messaging for your business, summarized into a Brand Messaging Guide for you to reference back to 

  • Customized, story-driven, optimized website content that captures the attention of your ideal clients (and that you’ll love!)

  • Full search engine optimization

  • Full copyright ownership of your messaging

→ Builds out your message to be simple, memorable, and focused on your client

→ Ensures your site highlights your unique value and differentiates you from competitors

→ Confirms clear calls-to-actions that guide visitors to want to work with you

→ Provides content that’s fully-optimized for search engines so ideal clients can find you

    • 5 Pages (Compatible as an add-on with The Light Knight) - $4,000

    • 12 Pages (Compatible as an add-on with The Full Court) - $9,800

    • 12+ Pages - Custom Quote

If you incorporate copywriting or a copy edit into your Knight Theory™ web design project, we’ll make sure to puzzle piece it right into the timeline.

How It Works:

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We’ll talk through your goals, vision, and voice. You’ll share any existing copy or notes, and we’ll map out exactly what your project needs: full website copy, a professional refinement, or something in-between.

1. Initial “Gambit” Call

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Before your design sprint begins, we establish your brand’s voice and build (or refine) your website copy to ensure your site has strong messaging at its foundation.

2. Messaging & Copy Prep

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With polished copy ready to go, we design around your message, making sure every section, headline, and call-to-action is intentional and visually aligned.

3. Design Process

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Once your site goes live, you’ll have one week of support for any small tweaks, questions, or final adjustments.

4. Go Live + Support

FAQs

QUESTIONS? WE’VE GOT ANSWERS

  • Copywriting Intensive: Full website copywriting experience where we craft everything from scratch (strategy → voice → website copy.)


    The Copy Edit: You bring a solid draft (or your current website’s copy) and we refine, restructure, and elevate it, while keeping your voice intact.

  • Yes, within our Copywriting Intensive!

    We establish tone, keywords, narrative angles, brand personality, and messaging guidelines so your voice stays consistent long-term.

  • It sure is! We write with SEO best practices in mind and optimize your structure, headlines, and copy flow. Keyword research is also included.

    For even more advanced keyword research or SEO strategy, we can recommend trusted partners post-project.

  • We’d love to help build a new version of your website to match your new words, BUT yes—copy can be booked as a standalone service.

    Many founders begin here to clarify messaging before design, or when new service offers come to life!

  • We do! Most projects require 50% down and 50% at completion, but flexible payment schedules are available for XL or custom-scoped projects.

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