WARE Skincare Labs
Project Type: The Full Court™
WARE is a dermatologist-invented, science-certified skincare brand built for those who care as much about what's in their products as the results they deliver. While the brand already had a strong foundation in research and efficacy, they wanted their digital presence to have a more tech-based “startup” feel to it, in order to bridge the gap between clinical credibility and wellness approachability. They also wanted to find a way to keep both dermatologists and everyday consumers engaged.
The project brought WARE Skincare Labs to Knight Theory, looking for a polished, high-end digital presence that felt more intentional, trustworthy, and effortless to navigate.
Our Approach
NARRATIVE & DIRECTION
We began by clarifying WARE’s brand point of view—how science should unfold accessibly, where trust should be built, and how the experience should feel across every touchpoint. This helped us craft website copywriting that clarified their messaging to ideal customers best.
BRAND DESIGN REFINEMENT
While preserving their core scientific integrity, we elevated the brand through sophisticated typography selection, logo design, and color palette crafting—blending warm peachy tones with calming slate blues and clean neutrals better suited to a modern wellness editorial. The result: a look that feels clinical yet approachable.
WEBSITE DESIGN + STORY FLOW
We structured the website to guide visitors through a clear narrative journey: introducing the brand's dermatologist-backed philosophy, showcasing their research-driven formulations, and creating intuitive pathways between education and product discovery. The new layout prioritizes readability, breathing room, and visual hierarchy, allowing each story to resonate.
The Results
WARE Skincare Labs now has a refined digital presence that matches the caliber of its science. The website is easier to navigate, visually sophisticated, and strategically structured to keep visitors engaged longer. With a coherent brand narrative across all touchpoints, the brand feels intentional, credible, and built to scale without sacrificing its clinical soul.
A skincare brand that finally looks and reads the way science should feel.