CUE: Consulting
Project Type: Light Knight™
CUE: Consulting is the vision of Carly Q., an executive coach who helps impact-driven founders and organizations clarify their positioning with empathy and strategy. While her message was powerful, her original Squarespace website wasn’t showing her true impact—its brand colors weren’t accessible, her logo didn’t feel true to her, and the site lacked clear touchpoints for visitors to engage, learn, and ultimately convert.
That’s where Knight Theory stepped in. Carly desired a brand and website that embodied the serenity of a Japanese zen garden—organic greens, calming neutrals, and imagery that felt airy, elevated, yet approachable. Our task was to translate her strategy-first consulting style into a digital presence that felt both refined and rooted in human connection.
Knight Theory’s Approach
Designed a refined brand and layout
The new logo, color palette, and website prioritized calm spacing and intuitive pacing, letting visuals breathe while pairing them with crisp, editorial typography. Neutral tones and organic imagery echoed the zen-inspired brand direction that Carly envisioned.
Told a story with her copywriting and offer suite
We organized Carly’s service and story copy with a voice that felt premium yet approachable. The story the website takes visitors on now balances authority with warmth, making Carly’s expertise feel both trustworthy and deeply human.
Integrated strategy behind the scenes
Beyond aesthetics, we layered in a strategic backbone: lead capture forms, clear CTAs, and a services breakdown designed to guide prospective clients seamlessly toward booking.
The Results
Carly’s rebrand now reflects the heart of her business: calm, intentional, and strategic. The refreshed logo, accessible color palette, and zen-inspired imagery brought her vision to life. Meanwhile, the website’s structure and copy created a smoother client journey, resulting in higher engagement, clearer inquiries, and a stronger foundation for long-term growth.
Her online presence is now a brand home that communicates her unique value, resonates with high-end clients, and gives CUE: Consulting the clarity it provides to others.