Fitness with Lauren
Project Type: Light Knight™
Lauren is a New York–based fitness coach helping women build strength, discipline, and confidence through her signature mix of HIIT and boxing-inspired training. Her goal was to elevate her growing online presence with a cohesive brand and website that was easy for her to send to prospective clients so they could have every bit of information they need about working with her fast.
That’s where Knight Theory™ stepped in, crafting a vibrant digital experience that embodies her vibrant energy: bold yet balanced, approachable yet aspirational.
Knight Theory’s Approach
Designed a simplified, dynamic layout
We translated Lauren’s energetic, bold, and modern coaching style into an powerful website design. The design blends movement and mindfulness through bright colors and aligned visuals, and we ended up with a design that motivates action while showing exactly who the awesome person is they’ll be training with.
Professional copyediting
We edited Lauren’s copywriting to feel concise, motivating, and anchored in empowerment. Most information that folks need in order to book is right there on the homepage, and each section drives users toward next steps while keeping her approachable voice front and center.
Movement and magic
Most of lauren’s visitors are on-the-go. We made sure to optimize the site for mobile view, incorporate subtle movement animations, and place strategic CTAs to take users on a journey without overwhelming them.
The Results
Lauren’s online presence now captures the same confidence and energy that define her workouts. The refreshed branding and copy unified her offerings into a polished, premium identity that speaks directly to her ideal audience. Her revamped brand colors translated beautifully to her social media and newsletter, making the new brand itself feel even more cohesive.
The result? A website that not only looks bold, but has brought her higher inquiries, improved session duration, and a growing roster of dedicated clients.